Lots of Tivo in the news over the past week. First, Tivo extended its deal with DirectTV for another 3 years, which means all you DirecTivo users out there can rejoice in getting great satellite service with the BEST DVR software on the market today (LINK).
Next, Tivo announced a sort of choose your own adventure version of advertising given the fact that Tivo users see little to no traditional commercials. Basically, you see part of an ad and choose what kind of person/consumer you are and the ad will continue down a specific path for the user (LINK)
Finally, the big news. Tivo wins its patent infringment lawsuit against Echostar (the other satellite provider) and is awarded 73 million dollars. Basically, Tivo stated that Echostar stole their technology and used it in their own 1st party DVRs. In reality, everyone has stolen Tivo's design, but no one has done it better (LINK)
Just when you think they couldn't get any stupider, they go and do something like this...AND TOTALLY REDEEM THEMSELVES. (5 stealing cable brownie points to the person who can identify the movie that I am paraphrasing from)
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