Can you see me now? Good.

Verizon is looking to establish direct relations with its customers in hopes of subscribing more people to their new cable TV campaign. In an article in the Wall Street Journal, Verizon has set up call centers in Fairfax, VA to directly answer the concerns of the customers in the region, one of the first of many of such centers. There has been a push to sell their cable TV service door to door. The article talked about this one lady who recently had surgery and switched to Verizon because the rep came to her door and offered to walk her dog. She claimed he was so nice and that's why she switched. Oh man. That is the way to do it. Verizon is not even offering discounts to customers because they have not gone national at this point and their rates are still more than Comcast but I guess this door to door service is a way to revamp their company.

It is interesting to note how companies are changing their marketing techniques to stay in tune with the times. With the inevitable segmentation of media as we know it, everyone knows it's all about customization and they all want a piece of the pie. Telecommunication companies are switching over to cable and vice versa. I personally would rather have the companies stick to their original endeavors instead of crossing over because I get this image of Walmart-esque companies taking over every aspect of our lives and selling anti-freeze in the same aisle as fresh fruits but that’s just my own personal paranoia and I realize it probably isn’t rational because of regulations. Thank God for Osha, FDA, EPA and whatever the hell else. This will probably be really good for consumers because the more competition there is, the more innovation and price cuts. Here is to living at the threshold of change. Cheers.